“Since Fujifilm announced the availability of the Instax 200 Instant Camera System to the United States late last year, we have had an overwhelmingly positive response from instant film enthusiasts,” said Kayce Baker, director of trade marketing, Imaging Division, Fujifilm U.S.A, Inc. “With the increased popularity of photo sharing on social networking sites, we thought it made perfect sense to host the contest on Facebook, making it convenient and easy for contestants to participate and post their photos, and for judges and fans to view them.”
“Fans” of Fujifilm Instax on Facebook will be able to cast their votes for their favorite photo until the competition is narrowed down to five finalists. Then, a panel of pro photographer judges will select the winning Instax superhero-themed photo.