Fujifilm introduces skincare products to European market

Fujifilm’s Astalift series is a comprehensive anti-aging skincare brand, developed by using cutting edge core technologies accumulated over many years of research and development of photosensitive materials. These distinctive technologies include the findings of its own collagen research, anti-oxidization technology and nano-technology.

The European cosmetics market has shown considerable growth for a number of years. Within the skincare category, demand for anti-aging, brightening and other functional products continues to increase. Awareness of anti-aging skincare is spreading among younger generations as well as among ladies suffering from stress-induced and other skin problems. The introduction of the Astalift product line into Europe is designed to respond to the needs of the European customers with age-related skin issues.

Fujifilm Europe GmbH, Duesseldorf, Germany, will introduce the cosmetics products. A new Business Domain called European Beauty & Health Division has been established in order to coordinate all operations in Europe from sales and marketing point of view. Andrzej Brylak has been appointed Director of European Beauty & Health Division and will be responsible for the new business. In the respective countries, dedicated marketing teams have been established to prepare for the market introduction and the following business operations. They will work in close cooperation with the European Marketing team based in Duesseldorf. Sales of Astalift skincare products will start in February 2012 in France, with the UK, Germany, and Spain to follow throughout the same year.

“Even though we are entering a market which is new to us, we have good reason to believe in solid growth and enduring success. It is good to know that we have the technological resources at our own command, that we can draw on experience in consumer product marketing, and that we can provide the strength of a global corporations with its worldwide network and shared services”, commented Junji Okada, Managing Director of Fujifilm Europe GmbH. “Entering the skincare market is a great opportunity for us to expand our business in Europe.”