Fujifilm introduces FinePix HS10 with 30x optical zoom

With a range that would require at least two bulky ‘super zoom’ lenses on an SLR, the FinePix HS10’s built-in 30x wide-tele zoom lens is its crowning glory, encompassing virtually every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the lens and Sensor – a serious problem when removing lenses on a digital SLR.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than with the powered zooms traditionally used in this class of camera.

The class-leading 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 really is ready for every photographic challenge thrown at it.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode – and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated of manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated buttons for key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries provide excellent performance (up to 700（TBD） shots per charge when using NiMh cells) combined with the convenience of a universally available format when shooting for extended periods away from mains power.