Norway’s Fotobooks AS entered the digital print era with their acquisition of an HP Indigo 5000 Digital Press, but with the investment in a second HP Indigo 7000, Christoffer wanted to put in place a plan that would have one single objective: To streamline the PDF pages directly to the Indigo, without any human intervention and without any interruption from the time the PDF entered the workflow, all the way to the press output. To realize this simple objective, there were two requirements for a W2P workflow: 1- it has to be completely automated with job tracking and 2- it must offer unconditional integration of all software players: web orders, PDF manipulation / validation and imposition. Christoffer decided on Enfocus’ Switch and on Impostrip OnDemand Digital Automation because of its extreme ease of integration and high level of automation. It is about doing more jobs in order to generate higher profits.