Former Walmart Marketing Chief to Keynote 2010 IPA Leadership Conference

The 2010 IPA Leadership Conference, 360-Degree Marketing Execution, brings together brand owners and business leaders from creative, pre-media and print communities to share their experiences, strategies and knowledge of marketing and cross-media communications. Speakers were carefully chosen from all sides of the media production process to give attendees a 360-degree view of trends and technologies that are shaping the future of communications.

Julie Roehm, a powerful, charismatic marketing visionary, is one of the most successful global marketing, new media, advertising and brand-building experts in the United States. Roehm will share her story from behind the scenes at the world’s most influential retailer to show how quickly the world is shifting and how marketers, agencies and service providers alike can plan for success in this brave new world. Joining Roehm as keynote speakers are Liz Brohan, Co-CEO, Colman Brohan Davis and Liz Miller, Vice President, Programs and Operations for the CMO Council. Brohan will share new ideas about how to sell to Generation Y, the emerging buyer of media production and marketing services. Miller will help prepare attendees to face the future of sales by offering tips and techniques for reaching the chief marketing officer.