FinePix A700: Fujifilm raises the bar on entry level

Designed in a rugged compact body and with 7.3 megapixels on Fujifilm’s own proprietary Super CCD, an extra large 2.4" LCD monitor and 3x optical zoom, the FinePix A700 will appeal to first time buyers or those looking for a competitively priced upgrade to their first digital camera.

Thanks to Fujifilm’s sophisticated Super CCD sensor, the FinePix A700 enables newcomers to photography to take impressive pictures at the touch of a button. Used in a point-and-shoot capacity, the camera will deliver high-quality, realistic photographs and is particularly adept at reproducing skin tones that are incredibly lifelike. Combined with a new Fujinon 3x optical zoom lens, developed specifically for the FinePix ‘A’ series, the 7.3 MP Super CCD is capable of recording sharper and more detailed images, making this an ideal camera for a wide variety of subjects. Fujifilm’s Super CCD technology is also responsible for the FinePix A700’s low noise performance across its ISO 100-400 sensitivity range.

Changes in the digital camera market mean that there are now many camera owners looking to upgrade on image quality without having to contend with excess complexity. With simplicity of design and simple control layout, the FinePix A700 will liberate the beginner from the hassle of reading lengthy manuals before getting started. Its robust outer shell makes it a perfect camera for all the family to use, and the large 2.4" LCD monitor allows shots to be framed perfectly without the need to rely on the viewfinder.

Four scene position modes (Portrait, Landscape, Sport and Night) optimise the FinePix A700 for taking pictures in situations which are commonly required from a family camera, but which make very different demands on its performance.

The new camera has 12 megabytes (approximate) of internal memory for those occasions when a memory card alone is not enough. It is also able to capture up to 10 movie frames per second, with sound.

The FinePix A700 is PictBridge compatible, for home printing of digital photos without the need for a PC. Its NTSC/ PAL connectivity enables images and movies taken on the camera to be viewed on a television screen.

Fujifilm FinePix A700 features at a glance

? 7.3 megapixel Super CCD sensor

? 3x optical zoom

? Large 2.4 inch LCD monitor for easy framing and playback

? Automatic ISO setting up to ISO 400 with low noise

? Approx. 12MB of internal memory

? Captures 10 movie frames per second, including sound

? Four selectable scene positions (portrait, landscape, sport and night scene)