FESPA appoints sales Manager for Mexico and Latin America

Anaya Buenrostro joins FESPA ahead of the first FESPA Americas pan-regional event taking place in Orlando, Florida (24-26th February 2011), and the fourth FESPA Mexico at the Centro Banamex, Mexico City (18-20 August 2011). He has a track record of financial and project management for international corporations including Office Max de Mexico and Pepsi Bottle Inc (New York, USA). With a background in banking, finance and investment projects, he has had success in financial planning and operational management roles.

Most recently he held the position of Commercial and Appraisal Project Manager at ATEC S.A. de C.V. In this role Anaya Buenrostro oversaw the development of markets and products and drove forward new company policies. As well as undertaking the company’s marketing and strategic planning, he led them in establishing a new telemarketing operation, and saw an increase in sales of 20 per cent.