Ferrania will showcase new products under its brand and under third party brands enlarging its product portfolio in the imaging world. This announcement came today at Photokina trade show in Cologne (Hall 6, Stand D079).
Last year after acquisition by the Italian private investment group FITRA INVESTIMENTI S.P.A, Ferrania has changed its corporate designation into Ferrania Technologies S.p.A., and returned to a celebrated and historic visual signature, which the customers have for decades learned to associate with expertise and innovation in the imaging industry.
This historic logo is back to underline Ferrania’s ongoing commitment to research and development, as well as the full significance of an uninterrupted legacy in photographic technology. The characteristic typeface used in the logo has accompanied the company’s brand signature almost ever since its beginning, while standing at times in a joint position with other company’s brands and product logos.
The new corporate shift following the takeover brings Ferrania greater competitiveness, with an offer of quality products and solutions, effective customer support, meeting the demands from such industries as medical imaging, consumer photography, digital printing consumables and fine chemicals.
Ferrania introduces new additions to its well known OptiJetTM range of inkjet consumables (photo paper – compatible cartridges – refill kits) at Photokina.
New promotional packs for Photo Papers, in order to offer the best quality at a competitive price to consumers. New Epson and HP compatible cartridges are presented, along with a totally new packaging design for both paper and cartridges. Clearer, fresher, more appealing and readable for consumers, the new packaging will make OptiJetTM prominent and eye-catching on retailers’ shelves.
Furthermore, Ferrania Technologies will showcase their tailor-made programs to develop "customer brand" on photocolor and inkjet products.
Ferrania has had a long experience of Private brand development on photo films and single use cameras and now this expertise is being used to build successful relationships with customers in reference to inkjet photo paper and compatible cartridges.
Increasing beyond the range of products of the conventional photography SolarisTM brand – films and single use cameras – and the range of products of the OptiJetTM line – paper and cartridges – Ferrania will launch its new brand SOLARIS DIGITAL a new line for its digital products.
SOLARIS DIGITAL, easy photography also with digital cameras!
The range of products includes: Solaris Digital 501, Solaris Digital 601, Solaris Digital 602, Solaris Digital V501, Solaris Digital 701.
In order to reinforce its partnership with many of its customers, Ferrania is now distributing in the European market, products and accessories with third party brands in the imaging world.
Ferrania with its experience in photography looks for well-known brands able to supply products with optimal quality at very competitive prices.
Ferrania actually distributes country to country:
– Samsung Pleomax – batteries , CD, DVD and accessories
– Targus – camera cases
– Transcend – memory cards , Pen Drive USB, MP3 and accessories