EFI with two executive appointments

According to a press release, EFI has appointed David Reeder Chief Financial Officer, following his recent experience as the head of finance for Cisco’s Enterprise Networking Group. In addition, Marc Olin, currently Senior Vice-President and General Manager of the Productivity Software Group, has been named to the newly created position of Chief Operating Officer.

Reeder most recently held the position of VP, Finance of Cisco’s System’s $16 Billion Enterprise Networking Division, where he was responsible for all financial aspects of Cisco’s largest business group. Prior to that role, Reeder served at Broadcom Corporation as Vice President & Managing Director, Asian Operations, after serving as Controller for Broadcom’s U.S. Manufacturing and Operations. Before joining Broadcom, Reeder held various financial and operational positions with Texas Instruments. David Reeder holds a Master’s degree in Business Administration from Southern Methodist University and a B.S. in Chemical Engineering from the University of Arkansas.

Olin, who has served as the company’s Interim Chief Financial Officer since September, 2013, has been appointed to the newly created role of Chief Operating Officer. A search is underway to fill Olin’s previous position as General Manager, Productivity Software Business.

Olin joined EFI in 2003 when the company acquired PrintCafe, where he was CEO and Co-Founder. The acquisition launched EFI’s entry into the commercial print software market, with Olin helping to grow the business from annual revenues of $35 Million to over $110 Million. Olin holds a BS in Graphic Communications Management and Applied Mathematics from Carnegie Mellon University.