EFI integrating Radius software into MIS product portfolio

EFI has rebranded the product name from PECAS Vision to EFI Radius to align with the naming structure of its other MIS offerings. EFI will continue with the current development structure and product roadmap. From a physical standpoint, EFI will maintain Radius offices in the U.S. and Europe.

EFI Radius software is also being added to the displays at upcoming company and industry events. The Radius Solutions North America Users Conference is taking place next week in Chicago (July 21-23), and features EFI President Fred Rosenzweig and Jetrion GM Dr. Kenneth Stack as speakers. Rosenzweig will address ways to build customer intimacy by developing a culture of customer-driven product development and service. Stack will speak about the increasing market demand for short run label printing, the benefits of Jetrion’s solutions and the digital economics that make it affordable. Special pricing is available to PSI Flexo customers who would like to attend.

In the Fall, Radius will be showcased alongside the award-winning Jetrion label printers in the EFI booth at the Labelexpo Americas show (Chicago, Sept. 14-16) and among the full suite of EFI solutions at Graph Expo 2010 (Chicago, Oct. 3-6).