Ecce Terram presents new architecture for digital photo ordering

The Multi Order Channel Architecture (MOCA), part of the Photo2Lab Software Suite, allows Photo Labs and Retail Chains to support their products, marketing strategies, and order options centrally, thus serving all target groups equally, regardless of the ordering channel.

This novel system is based on the popular Qt framework from Nokia and the Google Frameworks and, over the course of 2010, will encompass all products, from photo prints, posters, and canvas to photo gifts to print products such as Photobooks and Photo books on Photo Paper, Cards, and Photo Calendars. Licensed content templates and user management will also be supported. Thus, the new solution unites all functions and product worlds which the Photo2Lab Software Suite supports today on a variety of platforms in a uniform technology.

The company will present the new architecture, using the example of a Desktop Client and a novel Web-based Ordering Solution for Photo Books, at the PMA.