Members of the social network can install the free app developed by Ecce Terram on their Facebook page. Launched only four months ago, the user-friendly application has already generated a large number of photo book orders on Facebook, Ecce Terram said. The new, more powerful follow-up version of the software was designed to meet the demand for additional features and functionality.
The new photo book app is capable of converting even low-resolution pictures from Facebook photo albums into elegant photo books. Keeping the same short and convenient photo book order process that Facebook users liked with the software’s first generation, Ecce Terram has further simplified the app’s user interface.
”We can proudly say that our photo book app has set new technology and usability standards for our industry on Facebook,“ said Frank Simon, President and CEO of Ecce Terram. ”Facebook users are rapidly adopting new ways to transform their visual memories into valuable gifts that withstand the test of time outside the digital sphere.“
”We took a risk when we launched our photo book app last year,“ Simon added. ”As a result, we now offer a no-risk proposition for large retailers, photo labs and printers. They can benefit from our industry expertise and immediately start generating high-volume orders through the new channel without delay, by deploying a robust app that is already popular at a large number of Facebook users.“
From the perspective of large photo service providers, a proven Facebook app solution that is open towards future technological shifts is essential to be able to compete, according to Simon. He said Ecce Terram is encouraged by the results of a new survey, which was recently published by 6Sight, a leading the photo industry market research firm.
The analysts found that users of photo sharing platforms increased their photo uploading activities from mobile devices (smartphones and tablet computers) by about 40 percent over the past six months alone. "This confirms Ecce Terram’s Facebook app is fully in sync with what consumers demand,” said Frank Simon. He pointed out that the app is based on the new web programming standard HTML5, which guarantees that it can be comfortably accessed from smartphones and tablet computers.
HTML5 is supported by Facebook and other industry-leading players, like Google and Apple. As a result, Ecce Terram clients – large retailers and photo service providers – are shielded against the delays and high software development costs which impact companies who invested in proprietary photo processing and ordering solutions and apps.
”We see the new market data as a full confirmation of Ecce Terram’s decision to optimize solutions like our Facebook app for HTML5,“ said Frank Simon. ”The acceptance of the new Facebook order channel is so encouraging that Ecce Terram is already developing a new photo service solution for the social network, in addition to the photo book app. ore details will be announced shortly.
The Photo2Lab Software Suite offers a complete solution from photo ordering to processing in commercial labs. It includes software applications for Windows, Mac, and Linux, web components, and modules for CD processing or mobile platforms, like iOS and Android devices. The modern connection protocol TRON is freely available and is supported by a variety of third parties, providing solutions for, among other things, set-top boxes or kiosk terminals. Along with order processing, payment, promotion, and adaptation options for affiliates and partners are part of the white label solution. The software handles a large range of products from photo prints right through to hardcover photo albums, offering unique flexibility and openness the enables customers to reduce costs and reach new target audiences. In 2010, Photo2Lab installations handled orders with over 220 million digital photos, 500,000 photo albums and photo calendars.
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