Price increases for consumer and professional film will range from three to seven percent, while the price raises for selected motion picture films will range from three to five percent. Kodak says, the new pricing structure will reflect the increased costs of raw materials used to manufacture film, including silver and petrochemicals. The transportation and packaging of films have also been affected by the escalating price of energy. “These pressures have reached a point where they can no longer be offset by Kodak’s ongoing productivity programs,” the company pointed out.
Kodak emphasized that it remains committed to its film customers and to supporting the diverse imaging need of consumers, professional photographers and filmmakers. The implementation of the new pricing structure will begin May 1, 2006. The time may vary depending on product and region.