Jalou by Dolce&Gabbana comes complete with exclusive packaging and accessories – three silky rose satin bags to either protect the phone, store the charger, or to even carry jewellery. But that’s not all – it also comes with a special Dolce & Gabbana branded headset with gold accents to keep you connected in style.
Even the content is special on Jalou by Dolce&Gabbana. Exclusive photography and video clips from Dolce&Gabbana’s women’s Autumn/Winter 2010 runway show, with sneak peek footage from all the backstage action, will be pre-loaded on the handset. There is also a variety of stylish themes and wallpapers, as well as a Dolce & Gabbana blog that sends the latest trends, news and gossip directly to the mobile phone via an RSS feed.
An advertising campaign at the beginning of October will support the launch of Jalou by Dolce&Gabbana. Stefano Gabbana and Domenico Dolce will work on the creativity themselves to deliver a stunning advertising campaign.
Jalou will also be made available by Sony Ericsson, in Q4 2009, in a variety of other gemstone inspired colours including Deep Amethyst, Aquamarine Blue and Onyx Black.
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