Cortado initiated the Cloud Printing Alliance in order to deliver mobile cloud printing to any printer for smartphone and tablet users. The alliance is open to printer and network equipment manufacturers as well as hotspot providers such as hotels and airports. Among the first members of the Cloud Printing Alliance which now includes Develop, are Brother, Dell, Funkwerk, Konica Minolta, Kyocera Mita, Lexmark, Oki and Toshiba. To this end, Cortado provides its Cortado Workplace technology, a free cloud printing solution with over 170,000 users worldwide.