gamescom is the world’s largest event for computer and video games and Europe’s most important business platform for the games industry. According to a press release, last year, 345,000 visitors from 97 countries came to Cologne to inform themselves about the highlights and trends of the 877 exhibiting companies from 54 countries. Together with the gamescom city festival in the Cologne city centre, gamescom moved more than a half a million people to and within the Rhine metropolis.
The agreement to attend was also received very positively by the organizer of gamescom, Koelnmesse GmbH: “The participation of the Chancellor is a sign of great appreciation for us”, said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “With her visit she honours the development of gamescom into one of the most successful and largest events in the German trade fair system. gamescom is today the world’s largest event for computer and video games. She emphasises the position of Koelnmesse as one of the leading trade fair organisers worldwide in the digital media and entertainment segment.”