CeWe Color receives ”Best Innovator Award“

"CeWe Color is an excellent example of innovation in a business model," said A.T.Kearney partner Kai Engel. The company had mastered the technological transition from analogue to digital photography and had reinforced its position as the European market leader in the field of photofinishing. Since 2002, CeWe Color had doubled its market share in industrial photofinishing in Germany from 25 percent to 50 percent. Engel said. While the company produced only 36 million digital photos in 2002, this figure had risen to more than two billion digital photos in 2009. Sales of the CeWe Photo Book increased sales from 70,000 pieces in 2005 to more than 3.6 million books in 2009. The development of an outstanding software program, the introduction of a brand name and the intensive operation of Internet sales were decisive success factors here.

CEO Rolf Hollander commented: "Innovation is an element of our daily work, it makes the success achieved in the past few years possible and it secures growth in future."

Since 2002, CeWe has invested 250 million euros in new technologies – including investments in more than 50 modern digital printing machines, industrial book binding production lines and 25,000 order terminals for retail stores. Today, 120 software developers secure the development edge of the order software that CeWe Color makes available to final consumers through its retail partners. Most recently, CeWe Color and its subsidiary, diron have started up a new field of business with the launch of the printing portal www.aprinto.de. With this new business sector, CEO Rolf Hollander has his sights firmly set on the next growth spurt. "Innovation is an element of our daily work, it makes the success achieved in the past few years possible and it secures growth in future."