Canon was commended in particular for image quality across its digital camera, video camera and printer product ranges, beating off competition from Sony and Panasonic.
Which? looked at value for money and believed that Canon’s printers and associated running costs offer excellent overall value. They were also impressed with Canon’s outstanding range of digital cameras where they decided that the company’s range offers excellent choice no matter what the consumers’ budget. In addition, Which? were also impressed by Canon’s Digital SLR camera range, deciding that Canon are leaders in making ‘semi professional’ cameras available to those with smaller budgets.
Chief Executive of Which?, Peter Vicary-Smith said "Now, perhaps more than ever, consumers want to know that if they spend their hard-earned cash on a product or service it will be worth it. We’re delighted to be celebrating individuals, local businesses and well known consumer brands that not only meet the highest standards in their field, but also seek to deliver exceptional value."
Lee Bonniface, Country Director, Canon Consumer Imaging, UK and Ireland welcomed the award. "I am extremely proud that Canon UK has been recognised with this prestigious award by Which? The Which? organisation has an outstanding reputation for impartiality, and being recognised by their members makes this an award to be particularly proud of. Canon offers the UK consumer a very broad range of products, and I am particularly pleased that this accolade is the result of achieving the very highest standards across a number of divisions within our consumer product portfolio.
A runner up in 2008, this year is the first time Canon has won this award. Canon currently holds 35 Best Buy awards from Which?.