As users are increasingly utilizing the internet for purchasing decisions, the updated product comparison tool, which includes information such as manufacturer suggested list pricing and specifications, enables users to compare and contrast products in great detail, giving them the choices and options they need to make educated purchases. The newly updated Search tool offers quick-links such as "Buy Now," along with product accessories and additional solutions that allow online customers to make quick and easy purchasing decisions with a few simple clicks. Through these improved online purchasing capabilities, customers can easily identify and purchase products that suit their individual needs.
In addition to an improved site visitor and customer experience, the re-designed website showcases Canon’s long and prestigious history as a leader in innovation and digital imaging technologies. Through an interactive flash piece, site visitors can witness how the Company grew from its first U.S. office in 1955 to the digital imaging giant it is today. Accompanying Canon’s storied timeline is a wealth of information highlighting how the corporate philosophy of Kyosei has guided the company to becoming an outstanding corporate citizen through several environmental, philanthropic and corporate social responsibility programs.