Canon U.S.A. collaborates with the 2011 Sundance Film Festival

Shooting video on DSLR cameras has become increasingly popular among filmmakers and enthusiasts. Nearly twenty percent of the overall 2011 Sundance Film Festival films were shot on HD DSLR cameras, demonstrating the rapid adoption of these cameras as the shooting equipment of choice among today’s filmmakers. More importantly, these cameras are revolutionizing the industry, allowing photographers and videographers to showcase their creativity in a new style of filmmaking that blends still and video images.

Canon also has a "The Story Beyond the Still" room presence the entire week to showcase its latest and greatest digital imaging products. Located at the Festival Co-op, attendees are able to view the film, learn about Canon products and be entered into a daily drawing for a Canon EOS 60D DSLR camera kit.