Canon U.S.A. appoints Jose Alvarado as Senior Manager for Latin American sales

Alvarado’s experience includes more than 15 years of managing marketing and sales of Sony broadcast and professional A/V products in the Latin American market. Fluent in English and Spanish, he also is highly experienced in working with many public and private sectors in the Latin American market.

Alvarado formally joined Canon U.S.A. on August 12. With his numerous long-established relationships with most of the major broadcast organizations within Latin America it is anticipated that he will smoothly assume maintenance of the particularly close bonds that Canon has formed throughout the countries. Well-traveled throughout Latin America, Alvarado’s expertise also includes analyzing emerging markets, defining strategies to address new market opportunities, and establishing appropriate distribution channels to address them – all of which will be invaluable to our continuing strong business growth within these important markets.