Beginning on May 1 and running through August 31, for every 10 Canon Generation Green products registered on the Canon U.S.A. website, Canon will plant a tree (Up to 40,000 total trees could be planted over the course of the program, depending on the total number of products registered) through the Arbor Day Foundation. Introduced on Earth Day last year, the Canon Forest Program was so successful that the original target date was met three weeks early and 20,000 trees were planted throughout the U.S. In addition to the product registration campaign, Canon will plant one tree for every new hardware (Up to 1700 new products sold; excludes ink, paper, toner, and accessories.) item purchased from the Canon eStore from April 23 – May 7.
"Canon’s commitment to the environment is an inherent part of our corporate philosophy of Kyosei – all people, regardless of race, religion, or culture, harmoniously living and working together into the future," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The smallest of efforts can add up significantly when everyone participates, ultimately helping us achieve our collective goal of a sustainable environment."
Canon’s Generation Green line of products, which includes its Pixma Inkjet Printers, imageFormula DR-Series scanners, imageClass printer products and CanoScan and LiDEscanners, offers paper-saving technology and energy-saving measures, as well as minimal product packaging, all helping to contribute to the overall sustainability of the environmental education competitions; the PBS NATURE series; and scientific research and educational programs at Yellowstone National Park. Canon also established the industry’s first and longest-running Toner Cartridge Return Program in 1990. To date, more than 150,000 tons of toner cartridges have been diverted from landfills.