As part of the agreement, Canon will be the "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees." The sponsorship will include signage on Yankee Stadium’s left field wall as well as a home plate rotating advertisement. Additionally, as part of a special Canon promotional day, scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.
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Feature of the month
Leading brands at Photopia Hamburg
According to to the organizer, Hamburg Messe + Congress (HMC), major imaging brands will be represented at Photopia Hamburg, which will take place in the Hanseatic city from September 23 to 26 as a festival for the entire digital imaging industry. These include camera and lens manufacturers such as Canon, Sony, Nikon, Leica and Panasonic as well as Sigma and Tamron, but also the monitor manufacturers BenQ and Eizo, print service providers such as WhiteWall and the paper manufacturers Ilford and Hahnemühle. Several retailing companies and distributors, including Calumet, Foto Erhardt, IPS, HapaTeam and Probis will also exhibit.
