Canon moves up in Business Week’s Best Global Brands

The 100 Best Global Brands report identifies the top 100 brands that have managed to create and sustain strong worldwide performance in today’s competitive market. To qualify, each brand must derive at least a third of its earnings outside its home country, be recognisable outside of its base of customers and have publicly available marketing and financial data.

Canon held 36th position in the league table for 2007 and 2008. This year, the report noted the recent launch of new Canon digital cameras and camcorders, including the EOS 7D, an innovative new Digital SLR camera in its flagship EOS range.

James Leipnik, Chief of Communication and Corporate Relations for Canon Europe, Middle East and Africa said: “Despite a tough year for the global economy, Canon has continued its strategy of investing in innovation with the launch of a raft of exciting new imaging products.  We are very pleased to see that Canon has moved up in the 100 Best Global Brands, a reflection that the Canon brand remains strong in spite of the current economic challenges.”

Brands are ranked according to brand value which is calculated by working out what percentage of the revenues generated can be attributed to the brand and then determining a risk profile on its expected earnings, based on market leadership, stability and global reach.