Canon introduces Ixus 210

The IXUS 210 is the most advanced touch screen IXUS to date. By using large and easy-to-press on-screen icons while shooting, users can swiftly access commonly-used camera functions, while a simple-to-navigate touch menu system aids swift access to other camera settings. Touch AF allows the user to focus on their subject by simply ‘touching’ it on the screen.If the subject is moving, the camera’s integrated Servo AF/AE will automatically track it, maintaining both focus and exposure for the perfect shot.  

Browsing images is also made easy and natural by enabling users to simply drag their finger across the screen and the camera will match the speed of image review with the speed of the gesture made on-screen. “Touch Actions” allow users to match gestures made on-screen to commonly used functions, such as tagging images as favourites or erasing, rotating, or protecting images in their collection.

The colour theme and on-screen icon layout can be customised – allowing users to tailor the interface to suit their preference and style. On-screen Hints and Tips also guide users through the camera’s functions, helping them to understand how and when to use each one to capture the perfect image.

A large, high-resolution, 8.8cm (3.5”) PureColor II Touch LCD screen offers plenty of space for users to easily navigate the finger-friendly touch interface. With wide colour reproduction and high contrast, users can also enjoy their images in rich colour from almost any angle. Active Display now allows users to browse through their images by simply tapping the sides of the camera, introducing a new dimension to sharing content on the camera with friends and family.

The IXUS 210 offers stunning image quality to accompany its stand-out design. Featuring a 24mm ultra-wide angle, genuine Canon lens – it’s ideal for landscapes and large group shots which require a wider field of view to capture the entire scene. The IXUS 210 also features a 5x optical zoom which allows users to get even closer to the action. An optical Image Stabilizer (IS) and Motion Detection technology work together to reduce image blur by effectively reducing camera shake and detecting the presence of motion in the scene.  In addition, the IXUS 210’s high speed DIGIC 4 processor delivers outstanding responsiveness, rapid auto focus and natural-looking skin tones and colour in the final result.

The IXUS 210 features a range of technologies and functions to enable users to capture the perfect picture, every time. Smart Auto with Scene Detection Technology can identify up to 22 different shooting scenes, intelligently analysing shooting conditions and automatically applying the optimum picture settings to capture the image. So whether taking a picture of a loved one in sunny conditions, or a group of friends at night, users can relax in the knowledge that the camera is taking care of the complicated settings, all they need to do is point and shoot.

Smart Flash Exposure has also been introduced to the IXUS 210 – allowing the camera to effectively control the flash in a range of shooting conditions. For example, when taking portraits in sunny conditions, Smart Flash Exposure will identify shadows on the subject’s face and use just enough flash to eliminate them. To prevent over-exposure when photographing at close distances, Smart Flash Exposure will detect how reflective the subject is, its distance from the lens, and set the flash power accordingly.

With Face Detection Technology, the IXUS 210 can identify up to 35 faces in a single frame before adjusting focus, exposure, flash and white balance to achieve the best possible result. A new Smart Shutter mode also provides inventive ways to control the shutter using Face Detection Technology.  In Smart Shutter mode, the user can trigger the shutter using a smile or – with Wink Self-Timer – a simple wink of an eye. FaceSelf-Timer also triggers the shutter two seconds after a new face joins the frame. With these innovative functions, IXUS 210 users can take great people shots, including self-portraits, without the need for another person to be behind the camera.

A range of new and creative shooting modes make taking exciting and unique shots easy and fun. Fish-eye Effect allows users to achieve the effect of a fish-eye lens with three levels of distortion to choose from, whilst Miniature Effect mimics the effects possible with a ‘Tilt–Shift’ lens – making buildings within a wider landscape appear of model-scale for dramatic results. The IXUS 210 also offers a Low Light mode, providing the ability to shoot in very low light at reduced resolution, expanding the range of conditions in which the camera can be used.

Making it easier to browse through large numbers of images, a new Smart Shuffle playback mode selects and displays four suggested images based on the one currently being viewed. This allows users to see images captured in similar situations or with similar settings, providing a new way to review images stored.

Allowing users to store more video and photos than the standard SDHC memory cards that are currently supported, the IXUS 210 is among Canon’s first products to support SDXC storage cards, offering up to 2TB of storage capacity.