Following the introduction of the EOS D30 in 2000, the company developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors in an effort to offer products that fulfilled the company’s new key concepts of high speed, ease of use and high image quality.
With the flagship EOS-1D X at the apex and the newly introduced EOS 5D Mark III, boasting excellent image quality and video functionality, Canon’s rich digital SLR camera lineup serves the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.
Additionally, Canon’s interchangeable EF lens series, introduced together with the EOS SLR camera system, has come to lead the industry. With Canon’s optical technologies at its core, EF lenses incorporate such innovative technologies as the Ultrasonic Motor (USM), Image Stabilization (IS), Subwavelength Structure Coating (SWC) anti-reflection technology, and multi-layered diffractive optical (DO) elements. The current EF-lens lineup comprises over 60 models, making possible a diverse range of imaging-expression possibilities.
Furthermore, with the recent launch of the Cinema EOS System of professional digital cinematography products, Canon’s EOS system now supports motion picture production and other high-end video capture applications.
Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of users while contributing to expanding the culture of photographic and video imaging.