As the official still imaging equipment provider, Canon will promote products such as digital still cameras, printers, copiers, scanners and faxes to be used during the tournament.
Canon has a long history of supporting Europe’s flagship competition for national teams and has been a partner of the competition since the 1980 edition (with the exception of UEFA EURO 2000). As part of the agreement, Canon will notably benefit from on-screen credit inventory, perimeter board exposure, have the ability to run ticket promotions, and will provide camera and lens repair service centres for professional photographers in each of the eight stadiums.
Canon therefore becomes the ninth global partner for UEFA EURO 2012 following on from the previous announcements of agreements with adidas, Carlsberg, Castrol, Coca-Cola, Hyundai-Kia, McDonald’s, Orange and Sharp.