"As a Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community," commented Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A.
As part of the new, two-year agreement with the Islanders, the Canon brand will be prominently displayed via an in-ice logo near center ice and exclusive logo placement behind both the home and visitor benches. The Canon brand will also be promoted through the team’s "Fan Cam" and Fan Photo Program during all regular season home games. "Having a business partner like Canon is immeasurable in the sports world," said Justin Johnson, Islanders senior vice president of Corporate Partnerships. "A partnership between two powerful organizations like the Islanders and Canon strengthens both brands immensely and we’re thrilled to continue this great, long-running deal."