Canon and Axis announce change of global sales and marketing

Now, Canon Inc. and Axis Communications AB -announced an agreement under which the two companies would change their sales and marketing efforts in major regional markets worldwide.

In Europe, the Middle East and Africa (EMEA) and North America, Axis will assume responsibility for the marketing and sales of Canon’s entire portfolio of network video products and solutions, starting in EMEA from September 1, and in North America from October 1. In the Japanese market, Canon Marketing Japan will continue to sell Canon’s network video product portfolio and, in addition, will partner with Axis, leveraging its robust sales network and client assets to expand sales of Axis products to customers in Japan.

According to a press release, Canon’s commitment and support of partners and customers remains unchanged. Under the new framework, Canon partners and customers will benefit from Axis’s marketing, sales and technical expertise and will have access to a wider range of products and solutions from the leading company in the network video camera market.

Canon said it is confident this new framework will enable both companies to make the most of the vast opportunities within the network camera market, demonstrating their commitment to partners and customers while contributing to the Canon Group’s long-term presence as a leader within this industry.