Berlin Photo Week starts on August 26th

At the third edition of the Berlin Photo Week (BPW), which starts on August 26th and aims to bring leading manufacturers of the imaging industry together with the creative scene in Germany, the urban location Haubentaucher will serve from August 27 to 29t, 2021 as the hub for the event, which will also be extended to well-known exhibition houses and art venues in the German capital, including Grisebach and Chaussee 36. The program includes top-class exhibitions, talks and expert discussions on relevant photography topics as well as the Funplace, where renowned companies such as Sony, Nikon, Panasonic, Leica and WhiteWall will present themselves and invite visitors to interactive brand experiences.

According to the organizers, the product highlights at the BPW will include the new APS-C camera ZV-E10 from Sony, the Leica SL2-S, the Lumix S5 from Panasonic with the 20-60 and 70-300 lenses, the 150-500mm F / 5-6.7 Di III VC VXD from Tamron and the Sigma 150-600mm F5-6.3 DG DN OS | Sports.

“We are happy to launch the Berlin Photo Week which will be the very first event on this range of topics since the outbreak of the pandemic”, commented Jens Heithecker, Executive Vice President of the Messe Berlin Group, which is an official partner of the Berlin Photo Week with the IFA. ”BPW’s main focus isn’t just the new cameras; we’re more about the core of photography and the fun of making pictures. In a typical year, it’s a great complement to IFA, which is of course much more focused on technology, products, and retailers. We are looking forward to the upcoming experience and also to next year, when we will be able to extend this bridge even further as part of IFA 2022.”

The Berlin Photo Week runs in the Haubentaucher from August 27-29, 2021 from 12 noon to 8 pm. Day tickets cost 15 euros each and, like the tickets for workshops and photo walks available at prices between 29 and 299 euros, can be purchased in the BPW ticket shop.