BenQ Group Sweeps 15 Awards at red dot

The winning entries this year from BenQ Corp. include: BenQ Joybook R47 (which brings together modern technology and traditional craftsmanship), BenQ Joybook P53 (which offers cozy Internet surfing experience with design inspired by sofa), BenQ All-in-one PC (a PC for the whole family), BenQ C850 digital camera (boasting durability and professionalism), as well as BenQ E2400HD LCD monitor (a modern expression of the refined taste).

The remaining 10 awards are the innovations from Qisda Corp.. These products consist of five LED light fixtures, a personal care communications device, a digital photo scanner, a mobile Internet device, a Bluetooth cellphone and a digital photo frame.

"These red dot awards show that our design philosophy and direction are highly recognized by the international design community,” said Manfred Wang, Chief Design Officer who helms both design teams.

According to Wang, the group has a design philosophy that aims to transcend Western and Eastern cultures and marry rationality and sensibility to create user-friendly experience. Its design is now paying more attention to consumers’ lifestyle and demands in order to churn out products that cater to their practical needs with aesthetic element. A mere focus on pursuing complicated technologies or more powerful product specifications will not take the company far, he said.