The new cards are sold in special displays marked Lights, Sound, Action and have an array of features, some of which are turned on with special "fun buttons" on the cards. Offerings featuring these "fun buttons" include everything from choose-your-own-punch-line sound cards, to cards that let the recipient remix the audio, to options that incorporate motion with sound and music. These enhancements will spark even more enjoyment among card enthusiasts, which is exactly the point according to the greeting card company.