Amazon launches web shop in Italy

To celebrate the launch of www.amazon.it, Amazon is offering a special 30 percent discount on most of its books, as well as other bargains throughout the rest of the store.

"On August 3, 1995, we shipped our first order to Italy from the U.S.," said Jeff Bezos, founder and CEO of Amazon.com. "Since then, we’ve shipped millions of items across a broad range of categories to customers in Italy, from our websites around the world. We are now excited to open our virtual doors directly to Italian customers.”