Albelli acquires Önskefoto

According to a press release, Albelli takes control of Önskefoto’s operations with immediate effect. Terms of the agreement were not disclosed.

Albumprinter CEO Kees Arends commented: “The acquisition of Önskefoto provides us with a very attractive platform for growth in the Nordic countries. Since its foundation in 1975, Önskefoto has been a well-recognised, respected and loved consumer brand in Sweden and Norway. We are confident that its valued customers will enjoy the greater range of products and our enhanced photo product creation software that will soon be available. ”

“The photo industry is in need of consolidation. We consider Albumprinter a worthy purchaser capable of taking the strong Önskefoto brand one step further,” says Monika Dagberg, President of Online Brands Nordic AB (publ), from which Albelli has acquired Önskefoto. “The future of the photo industry lies in various types of pictorial products sold online. One of the major products for the future is photo books.”