In order to facilitate greater flexibility in response to the rapidly changing semiconductor equipment market, Canon Marketing Japan’s semiconductor equipment business division, which handles the sales, service and support of mainly semiconductor exposure systems and LCD exposure systems, will be transferred to Canon to realize an integrated framework, spanning from development and design to production, sales, service and support.
The move will enable not only the building of an organizational structure in which market and customer feedback is quickly relayed to development teams and swiftly reflected in products, but also the boosting of technological strength on the sales front.