Adobe Digital Enterprise Platform now available

The platform and solutions enable enterprises to bring together marketing and IT to build and deliver immersive, multi-channel digital interactions for today’s social and mobile customers while increasing brand loyalty and bolstering competitive differentiation.

The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player, and Adobe Reader. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad.

Built on the Adobe Digital Enterprise Platform, an initial set of the company’s Customer Experience Solutions are available now:

Integrated Content Review – Speeds time-to-market for new marketing campaigns and customer experiences. Improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.

Web Experience Management – Attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.

Enterprise developers and architects can immediately access a free, 60-day trial of the platform. Trials are tailored for Web, mobile and application developers, allowing them to get up and running quickly and simply. For example, Web and mobile developers can evaluate the power of the Web Experience Management solution working in conjunction with dynamic experience services, enabling them to leverage content across rich applications that can span browsers, desktops and devices. And application developers can rapidly create rich interfaces that combine dynamic application and document services, while also integrating data stored in multiple back-end systems. Several resources and samples are available to developers to maximize the trial experience.