A wide range of innovations at IFA 2010

Dr. Christian Göke, COO Messe Berlin: “We are convinced we will continue to build on IFA’s success as the world’s leading industry event. The industry’s exhibitors have proved to be reliable partners, side by side with the retail trade. Together, their loyal cooperation and the high exhibitor attendance, level with last year’s figures, mean that we can look forward to this anniversary edition of IFA in an optimistic mood.“

The close cooperation with international retailers’ cooperatives and their international orientation are among the main reasons for IFA’s success. Particularly with such strong partners IFA, the world’s leading event for the industry, will continue on its successful course. In this context Euronics will not be holding its autumn forum but instead will be expanding its network through participation in IFA. Furthermore, retailers from around the world at IFA will be making use of this opportunity to place seasonal orders.

Once again IFA 2010 can boast new display sections. The impressively styled “IFA iZone”-hall featuring products from the booming world of Macs and apps will be a magnet for trade visitors and the general public alike. Be it networked devices, accessories or applications, this display section has the entire product line-up on display. IFA is introducing a spectacular concept and solution for the new media world of eBooks and tablet PCs – the “IFA eLibrary”. Together, device manufacturers, media companies and publishing houses will be presenting their entire portfolio to the public. Jens Heithecker, IFA Excecutive director: “We are pleased to develop the concept of IFA even further this year. With new product ranges and increasing internationalization of the retail structures IFA is stronger and more global than ever before.”

Now centrally located in Hall 8.1, this display section has expanded and will be exhibiting an even wider range of innovations to the public, the retail trade and the international media. Thus, both spatially and in terms of content IFA TecWatch is increasingly integrating exhibitors’ communication, infrastructure and home appliances topics.

Every year IFA vindicates the outstanding reputation it enjoys with the industry, retail trade, media and the public with an impressive display of world firsts. They range from the first “demonstration television receiver“ introduced by Albert Einstein in 1930 when IFA first opened its doors, the introduction of colour TV in Germany in 1967, the debut of the mp3 format in 1991, to 3D television, which premiered at IFA in 2008. This world of innovations and product premieres at IFA has contributed decisively to the global successes of industry and the retail trade in both sectors.