In this year’s competition, hundreds of entries were received from business, creative, and application development professionals worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Oct. 11-26, 2010, the public voted for their favorite finalists.
Advertising & Branding: The Secret Annex Online by Anne Frank House and LBi Amsterdam
Finalists were: The Secret Annex Online by Anne Frank House and LBi Amsterdam, The Witchcraft Experiment by Powster LTD and Toyota Racing’s Sponsafier website by Resn for Saatchi & Saatchi LA
Digital Publishing: The Complete National Geographic Updated by The National Geographic Society and Effective UI
Finalists were: eDocker by PrePress Center, The Complete National Geographic Updated by The National Geographic Society and Effective UI and Vook.com by Vook
Enterprise/Government Rich Internet Application: Reuters Insider by Thomson Reuters
Finalists were: ImageTrend Hospital Dashboard by Image Trend, Reuters Insider by Thomson Reuters and SenseAwaresm powered by FedEx, produced by FedEx and Universal Mind
Entertainment: HBO Go by HBO
Finalists were: HBO Go by HBO, The Land of Me by Made in Me and Less Rain and Tool Suite, Electrotank Universe Platform by Electrotank
Multiscreen: litl channels by litl
Finalists were: BBC iPlayer by BBC, litl channels by litl and Live Talkback by Live Talkback
Social Computing: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive
Finalists were: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive, Building Dashboard by Lucid Design Group and Live Documents by InstaColl.