2010 Adobe MAX Awards Winners announced

In this year’s competition, hundreds of entries were received from business, creative, and application development professionals worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Oct. 11-26, 2010, the public voted for their favorite finalists.

Advertising & Branding: The Secret Annex Online by Anne Frank House and LBi Amsterdam

Finalists were: The Secret Annex Online by Anne Frank House and LBi Amsterdam, The Witchcraft Experiment by Powster LTD and Toyota Racing’s Sponsafier website by Resn for Saatchi & Saatchi LA

Digital Publishing: The Complete National Geographic Updated by The National Geographic Society and Effective UI

Finalists were: eDocker by PrePress Center, The Complete National Geographic Updated by The National Geographic Society and Effective UI and Vook.com by Vook

Enterprise/Government Rich Internet Application: Reuters Insider by Thomson Reuters

Finalists were: ImageTrend Hospital Dashboard by Image Trend, Reuters Insider by Thomson Reuters and SenseAwaresm powered by FedEx, produced by FedEx and Universal Mind

Entertainment: HBO Go by HBO

Finalists were: HBO Go by HBO, The Land of Me by Made in Me and Less Rain and Tool Suite, Electrotank Universe Platform by Electrotank

Multiscreen: litl channels by litl

Finalists were: BBC iPlayer by BBC, litl channels by litl and Live Talkback by Live Talkback

Social Computing: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive

Finalists were: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive, Building Dashboard by Lucid Design Group and Live Documents by InstaColl.