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News:

August 12, 2020

International brands at the IFA 2020 Special Edition

At the IFA 2020 Special Edition, which will take place from 3. – 5. September in Berlin, international brands from the consumer and home electronics industry, companies from the mobility sector and start-ups will present their brands, innovations and services in keynotes, press conferences, conventions and product exhibitions. Registration for trade visitors and the media is already open. To participate in the IFA 2020 Special Edition, registeration in advance is required. Registered participants also get access to the Xtended Space, the digital extension of the IFA 2020 Special Edition with virtual streaming offers, match-making tools and digital product presentations.


"Against the backdrop of ongoing effective restrictions and the varying global conditions in different regions of the world, we are even more looking forward to this meeting in Berlin”, said Dirk Koslowski, IFA Director of Messe Berlin. ”This year, IFA Special Edition will be a key networking occasion and a source of inspiration for the entire industry. Together with the participating industry we are sending a positive  and powerful message  to the markets.“

With Realme, a rising Chinese player in the smartphone market, IFA Global Press Conference will present an IFA premiere. A number of international brands will also showcase their innovations to international media representatives, including Ataraina / Creative Technology, AVM, Beurer, Bissell, Bleu Jour, BSH, De'Longhi, Ecovacs, GfK, GN Hearing, Haier, HONOR, Huawei, Hyundai, JVC Kenwood, LG Electronics, Miele, Neato Robotics, Qualcomm, Realme, Satisfyer, Schneider electric, Shelly Allterco, TCL, TP-Link, TUYA, Wessel-Werk.

At the Shift Mobility meets IFA Next Companies, start-ups and institutions are to illustrate the extent to which tech innovations and products are going to change everyday life in the years ahead. Besides the focus on mobility, some 40 companies and institutions will present solutions that cover practically every aspect of everyday life. Among the exhibitors are: Aqua-Scope Technologies, Augmented Robotics UG, Berlin Green UG, Beuth Hochschule für Technik, Business France, deep electronics GmbH, Easyship, Fauna Audio GmbH, Feelbelt, Focalcrest, Heatle, KIC Europe GmbH (Korea Innovation Center), Level Up, Shiftcam, EBB Therapeutics, Makakaontherun, Mercku, Mystery Vibes, Shenzhen Timekettle Technologies, Technical University Berlin, The little cat, TUBS GmbH, UVisio, VISSEIRO GmbH, voxasound GmbH, XeelTech GmbH, Leedarson, Prestigio. eu, IQM Finland, ABL Social Federation, Vive la Car, Dekra, Framen, Rooom, ECCOV Inc, Hyundai, Future Candy and Signals.

After many months without personal meetings, IFA Business, Retail & Meeting Lounges 2020 finally present the opportunity for trade and industry to meet face-to-face and prepare for the end-of-year business in 2020.  So far, 14 international brands are participating: ESCO Emaye Döküm Sanayi ve Ticaret A.S., SARL Bomare Company, AVM Computersysteme Vertriebs GmbH, JVCKENWOOD Deutschland GmbH, Sinotunity GmbH, Neato Robotics Inc, IDCP BV, Simfer ic de vis Ticaret A.S., LG Electronics Deutschland GmbH, Bleu Jour Sarl, MPM agd SA, AIWA Europe S.L., Grundig Intermedia GmbH and Beko Deutschland.

As far as the planned IFA Global Markets segment is concerned, the organizers have decided to postpone the event to 2021 due to ongoing travel restrictions, which continue to prevent representatives of companies from Asia to participate in IFA 2020. Pan-Asian suppliers to the consumer and home electronics industry make up the majority of IFA Global Markets participants. In contrast to the other segments of IFA 2020 Special Edition, the plan to bring manufacturers, distributors and retailers together on the sourcing platform for consumer electronics and household appliances in Berlin this year had proven to be unfeasible for companies from the Asian markets. explained Messe Berlin.

“The decision to postpone this event section of IFA 2020 Special Edition to 2021 was not an easy one for us”, said IFA Executive DirectorJens Heithecker. "Especially since almost 600 companies were eager to present themselves in Berlin this year. Yet we have to accept that, with ongoing travel restrictions, for many of our partners it is simply impossible to plan and prepare for this year's IFA Global Markets."

All companies that had planned to participate in the IFA 2020 Special Edition and are unable to take part now have the opportunity to present their brands, products and innovations digitally in the IFA Virtual Market Place. The IFA team is also ready to offer alternative solutions for a successful presence to companies that are still planning to participate in the IFA 2020 Special Edition.

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