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News:

June 12, 2020

Huge media interest in IFA 2020 Special Edition

In just six days, more than 800 journalists from 60 countries have registered to visit IFA 2020. According to a press release, interested journalists come from all over the world, including media organizations from all over Europe, the United States, Japan, China, Korea, Singapore, Taiwan, Argentina, Brazil and many more. This year, IFA will take place from September 3 to 5, 2020, in Berlin, Germany and will be held as a three-day event to which only accredited visitors are admitted.


The fair focuses on its core functions in four independent events: IFA Global Press Conference for keynotes and press conferences of global brands, IFA Global Markets as a sourcing show, IFA Next meets Shift Mobility as a central innovation platform, and the IFA Business, Retail and Meeting Lounges. Comprehensive health and safety guidelines, which will be developed in coordination with the German health authorities and Messe Berlin, apply to the event.

The great media interest came as no surprise, the organizers said. After all, IFA 2020 is the first event for consumer and home electronics to take place as a physical event since the outbreak of the COVID 19 pandemic.

"The tech world has seen an innovation logjam in the past few months," commented IFA Executive Director Jens Heithecker. "Virtual product launches are great, but they don’t replace the real thing. Journalists are very keen to get a hands-on experience of what’s new in the world of technology. During the pandemic, we all saw directly the positive impact of digital technologies; they kept us productive, connected, entertained and healthy – and now both journalists and their audiences want to see what innovation will support us during the new normal that is emerging in this post-COVID-19 world.”

"So many journalists have told us that they are really excited about the opportunity to come to Berlin," added IFA Director Dirk Koslowski. "The speed with which media signed up to come here shows that journalists trust us to organise an IFA 2020 that is not only exciting but also safe to attend.”

The organizers of IFA Berlin now hope that current public health trends continue, which may make it possible to increase the number of media invitations, in the hope that all journalists who want to come to Berlin will be able to do so. “We will keep media registrations open, and if and when it’s safe to do so we will offer more journalists access to IFA Berlin,” said Koslowski.
Registration for the IFA events taking place in parallel will be open shortly for all trade visitors. Just as for media, access for trade visitors will be tightly controlled to ensure a safe and healthy event.

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