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News:

November 21, 2019


Shigemi Sugimoto, Global Head of Imaging Business at Olympus, has made it clear that there are currently no plans to sell the camera division.

Olympus comments on rumors regarding its camera business

After Olympus announced on November 6 a new strategy to focus on the medical business, the company has officially commented on rumors about the possible sale of its camera business. Shigemi Sugimoto, the Global Head of the Olympus Imaging Business, now pointed out that there are currently no plans for such a sale. The rumors had come up after the news portal Blomberg had spread comments from Olympus CEO Yasuo Takeuchi, in which, unlike in the past, he had not completely ruled out a sale of the camera business.


Blomberg reported that Olympus is targeting an operating margin of over 20 percent by March 2023 for the company as a whole, adding the Imaging business unit is the segment with the lowest margins and the weakest growth in the Olympus portfolio, accounting for 6 percent of sales.

Sugimoto emphasized, however, that Olympus is pursuing the goal of stabilizing and strengthening its position in the camera market. To achieve this,the company were actively running marketing activities and had already established a clear and exciting product roadmap for the coming months and years. ”We are actively pursuing future technology developments that will enhance photography and video for creators”, Sugimoto added. ”Furthermore Imaging is and will continue to be an important technology and innovation driver for our other businesses.“

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