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News:

September 26, 2019

RPI acquires printing businesses from SoftPrint Holdings

Reischling Press, Inc. (RPI) of Seattle, WA, USA, the specialist in make‐on‐demand photo books, greeting cards and business products markets for e‐commerce companies, mass retailers, and Fortune 1000 corporations, has acquired the assets of the ColorCentric, Picaboo.com, and prInternet business units from SoftPrint Holdings. According to RPI CEO Rick Bellamy, the acquisition is to accelerate RPI’s ability to deliver expanded services for product builders increases capacity and is set to reduce delivery times for RPI’s customer base, expanding the company’s geographic distribution footprint.


ColorCentric, Picaboo.com and prInternet will become RPI companies. RPI will retain the employees and blend them into the company’s culture of Making Real Connections, Bellamy said. Other terms of the deal, including acquisition price, were not disclosed. “This acquisition continues to increase the RPI suite of services beyond ink on paper, through the addition of in‐house capabilities for gifting and promotional items such as mugs, canvas and dye sublimation products,” Bellamy added. “It also strengthens our geographic presence into the Northeast, creating transit cost efficiencies and accelerating time‐to‐home and time‐to-business deliveries dramatically. With our three U.S. production facilities in Seattle, Atlanta and Rochester, we will be able to deliver to more than 90 percent of the U.S. and Canadian populations with two‐day ground delivery service.”

ColorCentric of Rochester, NY, USA, focuses on print and fulfillment of content for the digital book publishing and photo markets and, according to a press release, offers one of the broadest product portfolios with more than 300 unique products in its catalog. The company’s prInternet technology powers personalized print‐on‐demand manufacturing workflows cost effectively through a network of global printers in Canada, Australia, New Zealand, and the United States.

picaboo.com, located in Boise, ID, USA, is an established provider of custom products for consumers, non‐profit organizations and businesses, enabling users to create and print high quality books, cards, calendars, wall décor and promotional products through an easy‐to‐use web and mobile product builder. Founded in 2004, the company helped spark the growth of the photobook industry with its easy‐to‐use photo book creation software.

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