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News:

May 15, 2018

Smartphone maker Honor at photokina

The Chinese smartphone maker Honor, part of Huawei, will participate in photokina, the world's leading imaging trade show that will take place from September 26 to 29 in Cologne. As an exhibitor and partner of the Mobile Imaging Lounge in Hall 5.1, Honor will present current smartphone models and demonstrate innovative functions driven by artificial intelligence (AI) in workshops.


With the new Honor 10, Honor has released an innovative product for mobile AI photography. With the new semantic image division, the device can categorize and best represent different objects in a photo. If, for example, a person in front of the Grand Canyon is photographed in bright sunshine, the Honor 10 recognizes thanks to AI the elements “person”, “landscape” and “sky” in the picture. These parts are then processed individually and reassembled to a better photo.

“We have always emphasized that the mobile segment will be essential for photokina in the future,” commented Christoph Werner, Vice President Koelnmesse. “Camera technology in smartphones has reached an astonishing standard and is therefore an boon for the entire imaging industry. We are pleased that Honor, one of the technology leaders in this segment, will present its products and innovations at photokina.”

For many customers, the camera function has become crucial for the purchase of a new smartphone. Many manufacturers therefore see the photo function as an important feature for which they use particularly innovative technologies.

“We have consciousl decided in favour of exhibiting at photokina because we see the right environment herefor presenting our high degree of imaging competence and innovation to an international audience“, said Marco Eberlein, General Manager Honor Germany. “At the same time, the show offers us the opportunity to give photo enthusiasts a completely new technology experience, receive direct feedback and be even better able to address the needs of our community in the future.“

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