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January 17, 2018

Business Forum Imaging 2018: Creating new realities

In advance of photokina 2018, the Business Forum Imaging Cologne 2018, which takes place on 28 February and 1 March 2018 in the Congress Centre East of Koelnmesse, offers a forecast of the dynamic development of digital imaging technologies and future-oriented marketing strategies.


With the title “Creating new realities”, the Business Forum Imaging Cologne addresses the expansion of the imaging market. Cameras with new functions, innovative recording systems, processing technologies ranging to Computer Generated Imaging and the application of artificial intelligence not only provide the foundation for new areas of usage in robotics, industry and trades. They also contribute to the fact that photos and videos have become the most important means of communication for consumers. They also make it possible to design fascinating pictorial worlds, and to present and experience visual content in a completely novel way through combination with other media.

The new technologies and the changed consumer behaviour also create new realities in the trade. On the one hand, they question traditional business models, but also offer new chances for companies and entrepreneurs to redesign the market and create new realities of their own, even extending to the reinvention of the retail trade. At the Business Forum Imaging Cologne, independent experts, top managers of the imaging industry, imaging service providers, specialty traders and users discuss the consequences of these developments for the imaging business of today and tomorrow.

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