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News:

Growing Photo Printing Opportunities in the USA

This 150+ slide PowerPoint report, completed at the end of 2017, provides a comprehensive review of the US$ 10 Billion US market for consumer and professional photo printing.  Researched and written by Frank Baillargeon of f/22 Consulting and Don Franz of Photo Imaging News, the report reviews the size of various market segments and key trends influencing future growth.


The US$ 3.8 Billion 2016 consumer segment analyzes six product categories by major retailer and ordering method, with growth conservatively forecast to gain 18 percent by 2018. Key trends and drivers that will continue to expand this market are reviewed.

The $6.3 Billion 2016 professional segment breaks the overall photo printing market into three basic categories – Conventions/Events; Schools; and Portraits – each one further divided into multiple sub-categories. While some of the sub-categories are declining, the overall market is growing as the number of “pro” photographers continues to expand. More “gig” photographers, who use sophisticated equipment to shoot a limited number of events and then mainly provide only the images, are driving this growth, and other key trends are detailed. 

The cost of this study is only $3,500. 

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