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News:

June 28, 2017


Hasselblad to open its first own retail store

On June 30, Hasselblad will open its first own retail store, which will be located at Fotografiska in Stockholm, a center for contemporary photography. The Hasselblad store will provide a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand.


According to a press release, the collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers’ skills.

Johan Åhlén, Chief Marketing Officer of Hasselblad, stated: “Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.”

The shop will be located at the entrance of Fotografiska, an international meeting place where everything revolves around photography. The museum has an exhibition space of 2,500 square meters, and features four major exhibitions per year and approximately 15-20 minor exhibitions. Past exhibitions have showcased the work of Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassador’s Erik Johansson, Hans Strand and Cooper & Gorfer.

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