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May 9, 2017

drupa 2020: Online registration for exhibitors now open

Online registration for drupa 2020, to take place June 16 to 26, 2020, in Duesseldorf, is now open. Registered exhibitors will soon receive their printed version of the official drupa 2020 brochure in the post. Registration closes on October 31, 2018.


The emotive advancement of the successful key visual originally developed for drupa 2016 put the industry in the right mood for the event in 2020; the new key visual signifies beauty, aesthetic appeal, creativity and depth, said in a press release: „The delicate butterfly wings symbolize departure, change – a transformation process that affects all industries, but particularly the traditional print industry, every company, everybody. Transformation moves companies to rethink their strategies, adapt to new processes and move into new business models – a change that also takes place in people’s minds. Different individuals have already moved into the focus of the new marketing campaign. On the one hand, it underlines the international alignment of the drupa trade fair, on the other, it shows that trade fairs stand for emotive power and experience and, last but not least, it shows that ”people are business”. The heads are surrounded by colour digits that symbolize the wide variety of print applications. Below the slogan “embrace the future” you find the drupa 2020 invitation extended to exhibitors and visitors, who are welcome to experience and accept technological innovation, trends and future challenges, so as to implement them into their own corporate workflows and tap into new potential.“

With this strategy, drupa 2020 will write a new chapter in the 2016 success story and prove once again that no other event in this industry has a stronger international attraction and radiance. drupa 2020 will continue this strategic realignment and focus on future topics with major growth potential.

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