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News:

March 6, 2017


Business Forum Imaging Cologne 2017

At the eighth Business Forum Imaging Cologne powered by photokina, held on 1 and 2 March at the Congress Centre North of Koelnmesse under the theme ”Moving beyond the limits”, many expert presentations focused on important photo and imaging topics. In addition to innovative business and marketing concepts for the industry, retail 4.0 and new revenue propositions for proffessional photographers and specialty retailers were also part of the package. Five months after photokina, 220 participants, 10 more than 2016, took the opportunity to once again take the current pulse of the industry.


The mood at the trend congress was positive and optimistic. With its "Imaging Unlimited" concept, photokina 2016 had already shown that the photography market is in fact growing, despite the well-known developments in traditional segments. If they are ready to move beyong the limits, specialty retailers, imaging service providers, professional photographers, video producers and manufacturers can take advantage of the development. International top managers of the imaging industry, experts, scientists and analysts took part in a total of 14 lectures and panel discussions about how this can work.

The main theme of the first day was thus why the photography and imaging industry in fact has a good future ahead of it. The new products that sell best, how a start-up redefines value creation in the camera business, which apps are particularly successful and how we can get customers enthusiastic about photo printing were all subjects that were presented in detail. On day two, the focus was on practice in photo and imaging retailing and services. Themes like online marketing and retail 4.0 reflected the increasing digitization of the entire imaging industry. Those who wish to see this as an opportunity to exploit new potential, according to the thesis of the speakers, must absolutely be prepared to leave their comfort zone and transcend boundaries.

As in previous years, visitors, sponsors and speakers made use of the network zone and the traditional evening event in the Rheinterrassen as an opportunity for networking and communicative exchange. The event was also a success for the sponsors of the event, who presented their latest imaging products and services in the network zone. Canon, Cewe and di support appeared as Gold Sponsors; Fujifilm, Happic, Imaging Solutions, Kodak Alaris, Mitsubishi Electric, Mobile Photo Connect, Panasonic, PNA International, RPI and Yuneec as Silver Sponsors.

The Photoindustrie-Verband (photography industry association) and the market research company GfK Retail and Technology supported the Business Forum Imaging Cologne 2017 as partners. The congress was once again organised by the global trade journal INTERNATIONAL CONTACT in cooperation with the worldwide information service Photo Imaging News, USA.

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